Are You Networking Online Like a Jerk?

Networking events and via social media platforms can be either a great way to meet new people and build business relationships.  Or it can be a good way to look like a jerk and ruin any chances of doing business with prospects. This post was actually inspired by a message I received on LinkedIn.  Don’t […]

Chiropractic Marketing Advice from the World’s Top Marketer

I recently attended the Digital Summit in Minneapolis.  This was a two-day conference about all things digital marketing. One of the keynote speakers was Seth Godin.  He is a best selling author and widely thought to be one of the best marketing minds all time. In this post, I’ll share some his best quotes and […]

How to Choose a Facebook Marketing Expert

& The Facebook Marketing Angle Nobody is Talking About...

Facebook marketing is the hot thing right now.  You probably get private FB messages from “experts” daily telling you how they are going to get you ton’s of new patients on “auto-pilot.” Online marketing is a huge “thing” right now.  Everybody wants to get in on the “easy” money that online supposedly entails.  While a good […]

Use This Simple Hack to Lower Your Facebook Costs

By now you should understand that you need to be marketing your practice on social media, Facebook in particular.  (If not check out this free resource.)  I think we can fall into the trap of forgetting that social media is SOCIAL as we pursue leads and ROI.  If you remember the social aspect of Facebook […]

Do You Really Want to Be Successful?

And Does our Profession Really want to Be Successful?

This blog post is sure to ruffle some feathers, but that is okay I think this profession needs to have its feathers ruffled from time to time.  My opening question to you my beloved collegues is:  Do you really want to successful?   This was all inspired by a sermon in my local church. The sermon […]

The Wonders of the Facebook Pixel

There has never been a better time to be a chiropractor.  It may sound like hyperbole, but it really is true.  The information age has democratized the spreading of information.  Never before has it been easier to get the chiropractic message out to the masses. Social media is especially effective at building a loyal following […]

There is No Such Thing as Work Life Balance

Especially for the Chiropractor

You hear so much about having proper work-life balance these days.  We are all so stressed.  We are all busy.  Think about it.  When was the last time you asked someone how they were and they said anything other than busy? Not to sound calloused but I think this mythical idea of work-life balance holds […]