The Problem With Most Chiropractic Marketing

And How It's Holding Us All Back

Houston, we have a problem.


You have all heard the stats that we only see between 8 and 10% of the population.  Those are crazy low numbers given how effective chiropractic is.  We can argue back and forth why these numbers are so low, but let’s start with one simple problem:  The problem is that chiropractors have no idea how to talk to patients.


We love to talk about ourselves.  Don’t believe me look at these screenshots of chiropractic websites and advertisements.

Patients don’t care about spinal health.  Other DC’s do, but not patients.

So I have horrible sciatic leg pain and you’re going use percussive therapy?  I don’t think so.

This one is just funny.  Funny and sad at the same time.

I don’t want orthotics, guess I’m not going there.

Think I’m being a little harsh?  Think again.

People in general, and patients who are seeking out the professional services of a Doctor only care about one thing:  What’s in it for me?

The Better Way

Focus on the patient.  Their wants, their needs, their beliefs, and their values.

Patients don’t care about the subluxation.  They don’t care about proper cervical curves.  Heck most of them don’t even care about full range of motion.

They just want to get out of pain so they can have a more normal life.

So all your marketing and all your in office communications need to have the patient and chiropractic’s benefit for them at the center of them.  Quit trying to impress yourself or other DC’s.  Pretend you aren’t a doctor and think and talk more like a patient because as much as it hurts your pride they don’t care about the 33 principles.

They care about what’s in it for them.  Once we start communicating in this way the sky is the limit.


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