My Practice is Slow & It’s My Fault

I have a confession to make.  I have this blog and have been offering advice to chiropractors left and right about how to grow their practice and become successful, but right now my practice is slower than I would like.  Last month I was way off on my numbers.  And it’s my fault.  I haven’t been consistently doing the small things that you have to do to grow and sustain a practice.  So here is a little transparency from me to help you learn, and keep myself accountable.

face-palm

Keep the Main Thing the Main Thing

I wasn’t doing this at all.  I was working on this blog during office hours, I was studying for an acupuncture board (straights please don’t hate), and wasn’t focused on my practice.  That’s the biggest key to success.  Focus.

I have fully embraced the entrepreneurial side of chiropractic, and once that happens it’s easy to get distracted by the next business idea.  I am leaving that behind.  Goodbye, shiny object syndrome.  I will keep this blog up, and start creating products to help chiropractors, but I will no longer do so at the expense of the main thing, my own clinic.  Let my recent struggles serve as a warning to you; no matter how successful you become, you can and will decline if you don’t remain focused on your goals.

Have Goals and Work to Achieve Them

I have long had goals for my clinic, but they weren’t my own.  They were what my coach thought I should be doing.  As a result, I got to the point where I didn’t even know why my goal numbers were.  So late last week I sat down and did my own 5-year goals.

Basic RGB

The funny thing is that by creating small changes each year I will double my practice in 5 years.  The numbers are very achievable but still a little scary.  That means they are perfect.  Now I know my numbers, and my staff knows our numbers.  The best part is all the good I will be able to do once I hit those numbers.  I will be helping more people with chiropractic, and the extra income will present more opportunities for giving as well.

Be Coachable

My clinic has been under coaching with Katz/Integrity Managment for over ten years.  They have been wonderful to us.  We have a thriving clinic in large part because of what we have learned from them.  I have goals to double my clinic in the next five years.  When I do this, it will be because of what I have learned from them.

At a certain point though I think you need a fresh perspective.  I wasn’t getting as much out of coaching as I was before.  Now I am doing something different.  I am working with Dave Ramsey’s Entreleadership All Access Program.  It has been wonderful so far.  If you know anything about Dave Ramsey you can guess why.  Plus it’s nice to get a perspective about growing a business from outside our profession.

So those are the big things I have going on to get back on track.  I promise to always be transparent with you my readers.  If you don’t hear from me in a while, don’t worry, I am still here, but I am keeping the main thing the main thing.

 

 

Want to get more new patients from Facebook without creating ads?  Want to generate more online reviews?  Click the image below to get our FB Marketing Hack to learn how we have consistently done both month in and month out.

0001

 

 

Please note: I reserve the right to delete comments that are offensive or off-topic.