I have a confession to make. I have this blog and have been offering advice to chiropractors left and right about how to grow their practice and become successful, but right now my practice is slower than I would like. Last month I was way off on my numbers. And it’s my fault. I haven’t been consistently doing the small things that you have to do to grow and sustain a practice. So here is a little transparency from me to help you learn, and keep myself accountable.
Keep the Main Thing the Main Thing
I wasn’t doing this at all. I was working on this blog during office hours, I was studying for an acupuncture board (straights please don’t hate), and wasn’t focused on my practice. That’s the biggest key to success. Focus.
I have fully embraced the entrepreneurial side of chiropractic, and once that happens it’s easy to get distracted by the next business idea. I am leaving that behind. Goodbye, shiny object syndrome. I will keep this blog up, and start creating products to help chiropractors, but I will no longer do so at the expense of the main thing, my own clinic. Let my recent struggles serve as a warning to you; no matter how successful you become, you can and will decline if you don’t remain focused on your goals.
Have Goals and Work to Achieve Them
I have long had goals for my clinic, but they weren’t my own. They were what my coach thought I should be doing. As a result, I got to the point where I didn’t even know why my goal numbers were. So late last week I sat down and did my own 5-year goals.
The funny thing is that by creating small changes each year I will double my practice in 5 years. The numbers are very achievable but still a little scary. That means they are perfect. Now I know my numbers, and my staff knows our numbers. The best part is all the good I will be able to do once I hit those numbers. I will be helping more people with chiropractic, and the extra income will present more opportunities for giving as well.
My clinic has been under coaching with Katz/Integrity Managment for over ten years. They have been wonderful to us. We have a thriving clinic in large part because of what we have learned from them. I have goals to double my clinic in the next five years. When I do this, it will be because of what I have learned from them.
At a certain point though I think you need a fresh perspective. I wasn’t getting as much out of coaching as I was before. Now I am doing something different. I am working with Dave Ramsey’s Entreleadership All Access Program. It has been wonderful so far. If you know anything about Dave Ramsey you can guess why. Plus it’s nice to get a perspective about growing a business from outside our profession.
So those are the big things I have going on to get back on track. I promise to always be transparent with you my readers. If you don’t hear from me in a while, don’t worry, I am still here, but I am keeping the main thing the main thing.
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