In a divided profession, almost nothing sparks heated debate like the idea of offering patients discounts. In particular new patient discounts.
A new patient discount typically comes in the form of a certain percentage off and exam and/or x-rays or a flat fee for these services. I have seen the discounted fee as high as $89 or as low as completely free.
If you feel this cheapens the profession or you like to call it the chiropractic “d bag” offer let me introduce you to a concept we learned a long time ago.
We call it philanthropic marketing. The idea is that you offer a discounted exam and/or x-rays for new patients then donate that entire fee to a charity of your choice.
This is a video from a charity we support locally.
Last year we raised over $1000 for this nonprofit.
We decided to step up our game this past week. We raised $800 in one week!
That means that in one week we have raised enough money to feed 2 kids for an entire year!
So to recap this week:
- We had 15 new patients from this one event alone. That’s 15 people that weren’t getting chiropractic care before. Fifteen people that gladly signed up for care after paying a discounted fee for their initial exam. They will pay full price from here on out.
- We gained a tremendous amount of good will in our community with our marketing efforts promoting this event.
- Two kids will now have food to get them through the weekends for an entire year.
If that makes me a chiropractic “d-bag” then so be it.
Instead of calling names, let’s all embrace this idea and elevate the profession and change lives in our community with chiropractic AND philanthropy.