I read a comment from a DC the other day on Facebook that made me very disheartened. He said chiropractic wouldn’t be around in 30-40 years. I read another comment from another DC in which he said he would NOT tell his child to become a DC. He would tell him to become a physiatrist.
I tend to be a lot more optimistic about the future of my beloved profession. I have a couple of reasons for this optimism.
- Social media has made it easier than ever to reach people with the chiropractic message. Just this week I have gotten 10 new patients from spending $89 on a Facebook ad. That’s $10,000 in potential revenue from an $89 ad spend. You could never get that kind of reach or ROI from yellow page ads. Social media has truly leveled the playing field for small business owners. Now more than ever you have a great opportunity to reach your potential patients and become an authority in your community (think blogs and videos.)
- If there is one thing Obamacare has taught us it is that healthcare care costs are out of control. As premiums and out of pocket cost continue to skyrocket I am convinced that this will force patients to seek out more holistic, effective, preventative, and cost effective options like chiropractic care.
There a few things that need to change in order for our profession to reach its full potential.
- We need to stop playing the victim. Yes the AMA was out to destroy us in the past. Yes, organized medicine is going after chiropractic in Texas (and a lot of other providers too by the way) but we need to find a new identity. Wilk vs the AMA was over 25 years ago. It’s time for us to put our big girl and big boy pants on and be responsible for our own lot in life. You can be successful despite poor reimbursement. Your lot in life is determined by how you respond to and overcome obstacles.
- There is a small but vocal group in the profession that feels we need to expand our scope of practice to include the prescription of medications. This is a stupid idea from a business perspective. There is no shortage of places for people to get drugs from. A chiropractors success comes from effectively communicating the one thing that sets them apart. The adjustment! This is also a stupid idea from a philosophical perspective. Drugs have never had a place in chiropractic. It is my belief that those who want to prescribe drugs should leave the profession and become DO’s, PA’s, or NP’s. That sounds harsh, doesn’t it? I have thought long and hard about this and can’t think of another way.
- We need to get back to basics. The basics of practice and personal development. This makes me to most excited because I get to be a part of a movement of chiropractors that are trying to do just that. Check out what the guys at Chirosushi.com are doing, and join me in Vegas in May of 2017 for the 1st Annual ChiroSushi Summit. I believe it will be the start of an amazing movement to help ensure that chiropractic’s best days are indeed ahead. Click the image below to save 20% (with the code IC20) off the already low early bird price.