Chiropractic’s Best Days Are Ahead-Maybe

I read a comment from a DC the other day on Facebook that made me very disheartened.  He said chiropractic wouldn’t be around in 30-40 years.  I read another comment from another DC in which he said he would NOT tell his child to become a DC.  He would tell him to become a physiatrist.

I tend to be a lot more optimistic about the future of my beloved profession.  I have a couple of reasons for this optimism.

  1. Social media has made it easier than ever to reach people with the chiropractic message.  Just this week I have gotten 10 new patients from spending $89 on a Facebook ad.  That’s $10,000 in potential revenue from an $89 ad spend.  You could never get that kind of reach or ROI from yellow page ads.  Social media has truly leveled the playing field for small business owners.  Now more than ever you have a great opportunity to reach your potential patients and become an authority in your community (think blogs and videos.)
  2. If there is one thing Obamacare has taught us it is that healthcare care costs are out of control.  As premiums and out of pocket cost continue to skyrocket I am convinced that this will force patients to seek out more holistic, effective, preventative, and cost effective options like chiropractic care.

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There a few things that need to change in order for our profession to reach its full potential.

  1. We need to stop playing the victim.  Yes the AMA was out to destroy us in the past.  Yes, organized medicine is going after chiropractic in Texas (and a lot of other providers too by the way) but we need to find a new identity.  Wilk vs the AMA was over 25 years ago.  It’s time for us to put our big girl and big boy pants on and be responsible for our own lot in life.  You can be successful despite poor reimbursement.  Your lot in life is determined by how you respond to and overcome obstacles.
  2. There is a small but vocal group in the profession that feels we need to expand our scope of practice to include the prescription of medications.  This is a stupid idea from a business perspective.  There is no shortage of places for people to get drugs from.  A chiropractors success comes from effectively communicating the one thing that sets them apart.  The adjustment!  This is also a stupid idea from a philosophical perspective.  Drugs have never had a place in chiropractic.  It is my belief that those who want to prescribe drugs should leave the profession and become DO’s, PA’s, or NP’s.  That sounds harsh, doesn’t it?  I have thought long and hard about this and can’t think of another way.
  3. We need to get back to basics.  The basics of practice and personal development.  This makes me to most excited because I get to be a part of a movement of chiropractors that are trying to do just that.  Check out what the guys at are doing, and join me in Vegas in May of 2017 for the 1st Annual ChiroSushi Summit.  I believe it will be the start of an amazing movement to help ensure that chiropractic’s best days are indeed ahead.  Click the image below to save 20% (with the code IC20) off the already low early bird price.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Marc Bronson

    1) Yes

    2) Reserved for advanced practice only post-grad. There is a small but vocal group promoting anti-vaccination, anti-medicine, belief that subluxation causes organic disease. Schools and practitioners who advocated anti-scientific positions including non-diagnostic, non therapeutic model should no longer be part of mainstream chiropractic.

    3) Chiropractic’s best days well be when we are recognized as primary care spinal health experts whoa advanced knowledge and diagnostics in musculoskeletal medicine. Manual care will always be central to chiropractic and differentiates it from other doctoral level health care professions.

    • 2) I would be careful throwing around the term “anti-scientific.” It seems to me that modern day science has developed it’s own religious type orthodoxy and dogma. Without challenges to the status quo we would never have any scientific breakthroughs. Perhaps “current scientific dogma” challenging would be a better term? I don’t have as big of a problem with that “wing” of the profession as in my mind it serves a good counter balance to the allopathic model and is more true to what chiropractic has been from it’s inception.

      3) All that is well in good sir, but it won’t do us any good if don’t figure out the business and marketing side of healthcare too.

      Thanks for reading and commenting sir!

      • Marc Bronson

        Thank you for your response, Shawn.

        I don’t throw around the term anti-scientific without it being factually true. No point in being inflammatory just to get a rise.

        There are somethings in which our profession is profoundly anti-scientific and vaccination is case and point. Only 5% of Americans identify themselves as anti-vaccination and yet we have chiropractors pandering to this 5% and ignoring the 95% market share that find it non-controversial and an effective public health option. This relates to your 3rd point, which is marketing and business. Why focus on the 5%, ignore the 95% for something that falls outside our scope?

        Chiropractic, like any other health profession, must be free to evolve and practice according to our education and training. Some in the profession wish it were no different than 1933 including how they view subluxation so it’s more in line with BJ. BJ’s notions were before they had even discovered DNA, so to me, it’s profoundly ideological, if not right dogmatic to ignore advances in modern health sciences bc it might disagree with what BJ, or Stephenson felt. But those 2 did the best that they could based on the information available.

        No one needs to adopt an allopathic model, but being open to practicing in primary care settings (not being a PCP) would open up market share including utilization, while giving new grads an opportunity to work in the public health sector (maybe not in the US, but yes in Canada), have a good salary, good benefits and a good pension. I know I would have loved this opportunity to help pay off student loans and do so ethically and not being forced to work as a slave for another DC whose sole interest was to make money off my back. There is a reason why they say chiropractors eat their young. We tend not to elevate our new grads, but bury them until they quit or have to adopt a high volume practice style, not by choice, but by necessity (Palmer-Gallup poll has this as a barrier to utilization, high volume, pre-payment plans as a reason for low trust).