Offering great service to our patients doesn’t have to cost an arm and a leg.  For around a dollar, you can get these nice little magnet calendars from vistaprint.com.  Remember it’s the little things done right over time that add up to success.

Why Your Facebook Efforts Have Failed

I don’t know of too many chiropractors that haven’t tried to market their clinic with Facebook.  Some with measured success, a lot with no success at all.  Here are some reasons your Facebook ad efforts may have failed.  Don’t beat yourself up over this too much.  You didn’t know.  This isn’t something they teach you […]

Why Every Chiropractor Should be Owning Facebook in 2017

You Know BJ Palmer Would Be

This blog post if taken seriously and acted upon could change your life.  It could change the lives of countless people in your community too. I know that’s a pretty audacious claim but I stand by it.  Social media, and Facebook, in particular, has opened up all sorts of opportunities for chiropractors that didn’t exist […]

The Beauty of Marketing Automation

How to Get New Patients W/out Killing Yourself

Have you ever spent $300 and got 11 new patients out of the deal?  I have several times.  Let me explain how, and why I now favor one over another. A few years ago I did a spinal screening at an expo on a local college campus.  The fee to have a booth at the expo […]

The New Reason Every DC Should be Doing Facebook Videos in 2017

Facebook video has done what TV commercials have never done. Facebook video has leveled the playing field for the everyday chiropractor.  You can get video views for pennies. In 2016 my Facebook videos were viewed for 3 seconds at least 39,508 times.  They were viewed for 10 seconds at least 10,571 times.  Those are pretty […]

Chiropractic’s Best Days Are Ahead-Maybe

I read a comment from a DC the other day on Facebook that made me very disheartened.  He said chiropractic wouldn’t be around in 30-40 years.  I read another comment from another DC in which he said he would NOT tell his child to become a DC.  He would tell him to become a physiatrist. […]

How Silence Can Grow Your Practice

Patient Communications

Silence. It is a powerful but underutilized communication tactic.  Politics aside, we can all agree that the speech above by Prime Minister Netanyahu was very powerful for many reasons, but mainly because of the 45 seconds of silence. How often do you hear silence these days?  Not very often at all.  In our hyper-connected, instant gratification, selfie-obsessed […]

Start Planning for Next Year Now

& Chiropractic Marketing Through Networking

I remember being a kid and hearing all the “old people” talking about how fast time goes by.  I thought it was ridiculous, and said I would never be like that when I got older.  Of course, here I am, an “old person” lamenting about how fast time goes by. As we approach the end of […]

How I Spent $89 and Got 5 New Patients from Facebook

The last two weeks in August I used a Facebook video ad to promote a Patient Appreciation Day and fundraiser for a local nonprofit I held in my office.  It was honestly the easiest and most cost effective way I have found to advertise for my office thus far.  I have done Facebook ads before to […]