BJ Palmer’s Recipe for Success

Early to bed, early to rise, work like and hell and advertise.

With so many chiropractors struggling I think it’s time we get back to the basics.  The basics outlined by BJ Palmer in the quote above.  If we follow this simple formula your practice is sure to grow.

Early to Bed

You may be thinking, “What on earth does early to bed have to do with being successful?”  It has everything to do with success.  Early to bed means, you are taking good care of yourself.  Studies have shown that your sleep tends to be deeper and more refreshing before midnight.

To me, the early to bed mantra points to a bigger picture of self-care.  If you aren’t taking care of yourself how can you ever give the best care possible to your patients?  Here are my top 3 self-care tips:

  1. Get enough sleep.  Eight hours of sleep is ideal and going to bed at a decent time is helpful too.  One of the biggest things you can do to improve your sleep is to turn off the phone and tablets.  The light emitted from those displays is bad for your sleep patterns.  Apple recently came out with a new setting for the iPhone called “Night Shift” to help cut down on the specific types of light that interrupt sleep patterns.
  2. Exercise.  This one goes without saying and I am talking to chiropractors so I don’t feel the need to elaborate.
  3. Cultivate an attitude of gratitude.  There are tons of Biblical (yes I’m Christian) and scientific reasons to make gratitude a daily discipline.  You can find some of the research here, here, and here.


Early to Rise

I hate getting up early.  I have not been doing a great job at this since the birth of our fifth child.  My current excuse for this is a 16-month-old that still isn’t sleeping through the night.  That being said, I think that even if you don’t get up at the crack of dawn, you still need to be intentional about how you start your day.

You need to get to the office early and plan out your day, and each patient interaction.  You need to eat a good meal.  You need to plan out how you will work on your business.  I personally love my Productivity Planner.  It’s a bit old school, but check it out.

Work Like Hell

Owning a successful chiropractic business is work.  Hard work, but it’s worth it.  Sometimes you will lose sleep worrying about a patient, or your business, or meeting payroll, but if you stick with it long enough and do things right, it will pay off in the end.

I can’t stand these chiropractic “coaches” that advertise that they make a million dollars only working three days a week and you can too.  I will call BS on that all day long.  You need to be open 5 days and week and only take hour lunches, and if you aren’t seeing patients you should be working on your business.

And Advertize

I prefer the term marketing, but either way, you have to promote your practice.  You have to promote it to your existing patients and the community in general.  Referrals are great and are a PART of a good marketing strategy but are not the only way you should be growing your practice.

I know a lot of chiropractors are struggling today, and this may not be the message you want to hear, but it’s what you need to hear.  You owe it to yourself, and to your community to see and help more people. If you don’t who will?

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